How To Network And Actually Get Leads

You’ve heard that networking is something you need to do to grow your circle of influence and your business, but how exactly do you make it worth your time and guarantee that you get a good ROI?

Well, first you need to understand that you probably won’t get a lead at your first event. Maybe not even the first few, unless you are following up and asking professionals out to coffee. Yes, this is old school but it works.

Here is what you need to do to guarantee that you get a good ROI while networking.

  • Look at the event - would it be good for someone in your industry to go to? Meaning - will your ideal clients be there? What about COI’s to connect with?

  • Have a goal. Are you looking to shake hands and swap cards with as many people as possible or connect with a couple with good conversations? You decide what works best for you.

  • What's your “What Do You Do?“ line? Oh my goodness please don’t say “I do hair”(insert facepalm). This is a good formula to use: “ I help/develop (your ideal client), have/do/understand/create/learn (what you are going to help them do). So they can (what is the outcome?).”

  • Have a follow-up system. Tip: Write notes on the card so you remember the person and convo. Email those that you connected well with the next day to meet for coffee.

Networking is about relationship building. From those relationships— over time you’ll get your leads or referrals. Just like in sales, follow up is key and remember to give referrals too!

Yours In Success,

Mindy Cook

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